Androiid Apk Software - World Cup 2010 FIFA - TO many, the FIFA World Cup that will take place this June in South Africa could not have come at a more opportune time – just after a global economic downturn.
The World Cup, which takes place only once in four years, has been called “the greatest show on earth” and is more than just a global sporting event – it’s one of the biggest marketing events worldwide.
Pretty much every country in the world gets involved in the event, with national pride sparking a level of engagement that’s hard to replicate elsewhere.
Many observers feel that the global event is a good kick-start to get companies out of the rut and come up with creative ways to push their brands.
Omnicom Media Group managing director Andreas Vogiatzakis says the World Cup this year is more of a coincidence than timely scheduling.
“World Cup happens at pre-determined intervals. Recessions don’t! So the World Cup will certainly boost the adex (advertising expenditure) in 2010, and coupled with a recovering economy, it can lead to better things,” he says.
However, he points out that from a specific brand’s perspective, it depends on whether the brand can associate with the World Cup.
“If not, it can only capitalise on the increased attention and media consumption of the people (which can also be a challenge clutter-wise),” he says.
CEO of Grey Group Kuala Lumpur, Nicky Lim, says these global events help to bring the nation together on a common subject apart from politics.
“From a branding perspective, you have a near attentive audience. Brands that communicate with their constituents in an entertaining and impactful manner will win the hearts and minds of the consumers,” he says.
He gives an example of the Osim TV commercial from the last World Cup where you see Osim trainers exercise on a rodeo-style machine and it was pretty entertaining and impactful.
McCann Worldgroup Malaysia chief executive officer Tony Savarimuthu says: “Football is like no other sport in bringing the world together. It’s a fantastic currency for marketers to use to reach out to both current and future prospects.
“People need a lift after 2009 and the World Cup is timely for brands due to the spirit and energy that this game brings to people everywhere.”
Local companies can leverage on the fact that Malaysians love football.
Prashant Kumar, chief executive officer of media specialist firm Universal McCann, says the World Cup is a period of “positivity, sharing and connection.”
”When people enjoy a good game together, they come out with refreshed optimism. They begin anew. The World Cup also provides a great marketing platform for brands to invest and put back their trust in the market, and it helps catalyse the cycle of positivity.”
He says this year there is a unique scenario whereby the World Cup and Hari Raya are happening back-to-back, so it may result in a protracted six-month exuberant sentiment.
Local breweries often stand to gain during big football seasons, such as the World Cup.
Guinness Anchor Bhd (GAB) managing director Charles Ireland earlier this year said pubs everywhere tend to become busy especially during the World Cup as people like to watch games there while drinking with their friends.
GAB marketing director Mark Jenner calls the event a “once-in-every-four-years opportunity to drive volume.”
He says the company would be using the World Cup as a platform to boost its Tiger Beer sales.
Carlsberg Brewery Malaysia managing director Soren Ravn says the company would be using the event to boost sales of its Budweiser brand, which is the official beer sponsor for this year’s World Cup.
McDonald’s Malaysia marketing, corporate communications and consumer/business insights vice-president Stephen Chew says that McDonald’s is the global sponsor for World Cup so the company will come out with a strong marketing programme this year in line with the event.
The World Cup, which takes place only once in four years, has been called “the greatest show on earth” and is more than just a global sporting event – it’s one of the biggest marketing events worldwide.
Pretty much every country in the world gets involved in the event, with national pride sparking a level of engagement that’s hard to replicate elsewhere.
Many observers feel that the global event is a good kick-start to get companies out of the rut and come up with creative ways to push their brands.
Omnicom Media Group managing director Andreas Vogiatzakis says the World Cup this year is more of a coincidence than timely scheduling.
“World Cup happens at pre-determined intervals. Recessions don’t! So the World Cup will certainly boost the adex (advertising expenditure) in 2010, and coupled with a recovering economy, it can lead to better things,” he says.
However, he points out that from a specific brand’s perspective, it depends on whether the brand can associate with the World Cup.
“If not, it can only capitalise on the increased attention and media consumption of the people (which can also be a challenge clutter-wise),” he says.
CEO of Grey Group Kuala Lumpur, Nicky Lim, says these global events help to bring the nation together on a common subject apart from politics.
“From a branding perspective, you have a near attentive audience. Brands that communicate with their constituents in an entertaining and impactful manner will win the hearts and minds of the consumers,” he says.
He gives an example of the Osim TV commercial from the last World Cup where you see Osim trainers exercise on a rodeo-style machine and it was pretty entertaining and impactful.
McCann Worldgroup Malaysia chief executive officer Tony Savarimuthu says: “Football is like no other sport in bringing the world together. It’s a fantastic currency for marketers to use to reach out to both current and future prospects.
“People need a lift after 2009 and the World Cup is timely for brands due to the spirit and energy that this game brings to people everywhere.”
Local companies can leverage on the fact that Malaysians love football.
Prashant Kumar, chief executive officer of media specialist firm Universal McCann, says the World Cup is a period of “positivity, sharing and connection.”
”When people enjoy a good game together, they come out with refreshed optimism. They begin anew. The World Cup also provides a great marketing platform for brands to invest and put back their trust in the market, and it helps catalyse the cycle of positivity.”
He says this year there is a unique scenario whereby the World Cup and Hari Raya are happening back-to-back, so it may result in a protracted six-month exuberant sentiment.
Local breweries often stand to gain during big football seasons, such as the World Cup.
Guinness Anchor Bhd (GAB) managing director Charles Ireland earlier this year said pubs everywhere tend to become busy especially during the World Cup as people like to watch games there while drinking with their friends.
GAB marketing director Mark Jenner calls the event a “once-in-every-four-years opportunity to drive volume.”
He says the company would be using the World Cup as a platform to boost its Tiger Beer sales.
Carlsberg Brewery Malaysia managing director Soren Ravn says the company would be using the event to boost sales of its Budweiser brand, which is the official beer sponsor for this year’s World Cup.
McDonald’s Malaysia marketing, corporate communications and consumer/business insights vice-president Stephen Chew says that McDonald’s is the global sponsor for World Cup so the company will come out with a strong marketing programme this year in line with the event.
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